Protection of Personal Data

INFORMATION ON THE PROTECTION OF PERSONAL DATA

It attaches utmost importance to ensure the security of your personal information that you transmit to us either by using our website or by other means. The "Law on Protection of Personal Data" numbered 6698 has entered into force. We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:

Personal data: All kinds of information related to the identified or identifiable real person,

Processing of personal data: All kinds of transaction performed on personal data such as obtaining, recording, storing, retaining, changing, re-arranging, disclosing, transmission, acquisition, making available, classification of such data or prevention of their use, through fully or partially automatic or non-automatic manners, provided that these are part of any data recording system,

Data processor: A real person or legal entity who processes personal data on the behalf of data controller by basing on the authority granted by the same,

Data recording system: Recording system in which personal data is processed by structuring the same according to certain criteria,

Data controller: It refers to a real person or legal entity identifies the purposes and devices of processing of personal data and responsible for installing and managing data recording system.

1. Purpose of Protection of Personal Data and Consent Text and Status of our Company as the Data Controller:

Our shopping site has the title of "data controller" in terms of personal data regarding customers within the scope of the Law on Protection of Personal Data numbered 6698 (the "Law"), and it is aimed to clarify customers on personal data processing activities carried out by our shopping site with this Personal Data Protection and Consent Text as per the mentioned Law and to obtain their explicit consents for the circumstances specified in Article 3 given below.

3. Personal Data to be Processed in Line with Explicit Consents of Customers and Purposes of Processing:

It is required to obtain explicit consents of customers by our shopping site to process personal data for the following circumstances where the conditions of personal data processing stipulated in Articles 5/2 and 6/3 of the Law are not fulfilled.

2. The Purpose of Processing the Personal Data of Customers:

The personal data of customers are processed within the framework of the personal data processing conditions and purposes specified in the following and in the Articles 5 and 6 of the Law. Personal data of customers;

In order to perform the necessary studies by the business units to provide benefit to the persons concerned from the products and services offered by our shopping site and to carry out the related business processes,

In order to perform the necessary studies by the related business units to realize the commercial activities conducted by our shopping site and to carry out the business processes related to this,

In order to plan and execute commercial and/or business strategies of our shopping site,

In order to plan and execute the activities required for the provision of legal, technical and commercial-occupational safety of the relevant persons who are in a business relationship with our shopping site, and to recommend and promote the products and services offered by us to the relevant persons by customizing these according to their likes, usage habits and needs,

In order to establish possible requests of rights and receivables of the persons concerned

In order to provide information to the competent authorities arising from the legislation

In order to generate and track visitors' records

In order to ensure the fulfillment of obligations within the scope of the Law on the Protection of the Consumer, the Law on the Regulation of Retail Trade and other legal regulations by Our Company and by our branch offices in the name of our Company, our call centers, by our affiliated companies or through our web sites and our social media pages, and/or including but not limited to these, all kinds of channels,

In order to serve customers better, to provide them by supplying various advantages and to provide information to the same about sales, marketing, information, promotions, to provide information on campaigns and their conditions, to conduct surveys, customer satisfaction research, to ensure your purchase transactions and to make the same accelerate, to take your orders and to deliver these,

In order to create campaigns for customers, to make cross-selling, to determine the target audience,

In order to carry out activities that increase user experience by following up the customer movements and to improve the functioning of the mobile application and the website belong to our shopping site and to customize the same according to customer needs, to conduct direct and indirect marketing, personalized marketing and remarketing activities, to conduct personalized segmentation, targeting, analysis and to conduct intra-company reporting activities, market researches,

In order to plan and execute the customer relationship processes and including to plan and execute the customer relationship management processes, to plan and execute sales and marketing processes of products and/or services of our shopping site, to plan and execute the process of establishing and/or increasing of adherence to the products and/or services offered by our shopping site, it may be processed in accordance with the consent to be given by the Customer within such scope and it may be shared with the parties specified in this Personal Data Protection Text.

For the purpose of making online behavioral advertising and marketing, our Shopping Site is entitled to associate users’ behavior on the site, even if they are not a member, via a cookie located in the browser and configure re-marketing listings based on metrics such as number of page monitored, duration of visit and target completion number. Later on, the target-specific advertising content based on fields of interest of users can be displayed to such users on the site or on other sites in the Visual Advertisement Network. While Google AFS advertisements are forwarded to our Shopping Site, Google may install cookies on the browsers of users or review the available cookies located on these or use web beacons with the intent of collecting information.

4. Transmitting Customers' Personal Data:

In order to perform the necessary studies by the business units to provide benefit to the persons concerned from the products and services offered by our shopping site and to carry out the related business processes, in order to perform the necessary studies by the related business units to realize the commercial activities conducted by our shopping site and to carry out the business processes related to this, in order to plan and execute commercial and/or business strategies of our shopping site, including to plan and execute the required activities to provide legal, technical and commercial-occupational safety of our shopping site and relevant persons who are in a business relationship with our shopping site and to recommend and promote the products and services offered by our shopping site to the relevant persons by customizing these according to their likes, usage habits and needs, the personal data of customers can be shared with the Company authorities, our subsidiaries, our business partners, our suppliers, our shareholders, public institutions and organizations and private institutions which are legally authorized, within the scope of conditions and purposes of processing personal data stipulated under Articles 8 and 9 of the Law.

The Member's Name and Contact Information can be shared with payment organisation for the realization of the authentication purposes in accordance with the payment organization framework agreement to be approved during the payment phase and the Regulation on the Measures Regarding Prevention of Laundering Proceeds of Crime and Financing of Terrorism which was published in the Official Gazette dated 9 January 2008 and numbered 26751.

Our Shopping Site can transfer personal data to third parties in the country as well as third parties abroad, within the scope of the above-mentioned purposes, provided that it fulfills the conditions stipulated in the Law numbered 6698.

5. Method of Collecting Personal Data and its Legal Reason:

Personal data are collected from customers in electronic environment. Personal data collected for the above mentioned legal reasons can be processed and transmitted for the purposes set out in Articles 5 and 6 of the Law and in this Protection Personal Data Text.

6. Retention Periods for Personal Data

Our Shopping site retains personal data, in case it is stipulated in the relevant laws and legislation, for the period of time stated in these legislation.

If there are no regulations in the legislation related to how long the personal data can be retained, Personal Data is processed for the period of time that is required to process it in accordance with the practices and commercial life customs of our Shopping Site, depending on the activity carried out while the data is processed by our Shopping Site, and then it is erased, destructed or anonymized.

If the purpose of processing the personal data expires, and the retention periods determined by the relevant legislation and our Shopping Site also come to an end; the personal data can be retained only for the purposes to constitute evidence in potential legal disputes, or to assert the related right associated to personal data, or to prepare of statement of defense. While determining the retention periods stated herein, the statute of limitations with regard to the asserting the mentioned right and the samples in claims previously directed to our Shopping Site on the same matters even though the stature of limitations have been expired are taken into account to determine the periods. In such a case, retained personal data are not accessible for any other purpose and except for the requirements of using personal data in the relevant legal dispute, the relevant personal data is accessible. Once the mentioned period has also expired, personal data is erased, destructed or anonymized.

 

7. Customers' Rights as Owners of Personal Data:

Pursuant to Article 11 of the Law, owners of personal data have the rights to; (i) acquire information whether their personal data are processed or not, (ii) request related information if these are processed, (iii) acquire information as to the purpose of processing personal data and whether these are used relevantly for their purpose or not, (iv) know the identities of third persons to whom the personal data are transferred at home or abroad, (v) request the rectification of personal data if these are processed incompletely or incorrectly and request notification on the realized transaction in this context of third persons to whom the personal data is transferred, (vi) request the erasure or destruction of personal data even though these are processed in compliance with the provisions of the Law and other relevant laws in case the reasons for their processing are removed and request notification on the realized transaction in this context of third persons to whom the personal data is transferred, (vii) object any consequence cause to her/his detriment resulting from the analysis of processed data exclusively with automatic systems, and (viii) request compensation for the damage arising from the unlawful processing of her/his data, if s/he incurred any damage.

Requests for the exercise of such rights can be submitted by personal data owners through our Shopping Site with the methods specified in the scope of the Law numbered 6698. Our Shopping Site shall evaluate these requests and conclude these within 30 days.

Regarding the issues on this form, changes may be made in line with legal and technological developments.